A variety of games are available for guests to choose from, a healthy mix of original and branded content, including Squid Game, Shaun the Sheep, and now Angry Birds.
The Immersive Gamebox experience takes place in a three-sided room with blended projected environments on all three walls. “Both teams were able to move with agility, which meant we could bring the adventure to life within months.” “There was a clear match in energy and passion for us,” says Immersive Gamebox’s SVP of Content, Noah Geelan. The two organizations met during IAAPA Expo 2021 and quickly found synergy. President of Licensing, IMG Bennett Yellin Show Writer, Angry Birds Live: The Slingshot Adventure James Johnston Show Writer, Angry Birds Live: The Slingshot Adventure Double slingshot power activated!Ī natural progression for the brand emerged from Rovio’s introduction to Immersive Gamebox, an interactive gaming venue developer. SVP of Content, Immersive Gamebox Robert LeckĮxecutive Director of Asset Management, SCG America Bruno Maglione
Katri Chaconaĭirector of Brand Licensing, Rovio Noah Geelan “LBE takes Angry Birds outside of the digital world and allows our fans to be part of a bigger story with real-life experiences,” says Katri Chacona, Director of Brand Licensing for Rovio. Now, with the help of their licensing agency IMG, Angry Birds is branching out even further to immersive gaming venues, a touring stage show, and even a café retail experience. When we spoke with Rovio in 2020, the team was launching a new branded Angry Birds experience for Topgolf venues located around the world. Angry Birds brand awareness globally is rated at 94% and it offers multiple touch points, including mobile games, movies, animated series, amusement parks, immersive digital experiences and physical products. As one of the most popular and viral mobile game brands in history, avian allies at Rovio have aggressively brought the Angry Birds IP to different leisure entertainment markets – from the silver screen to the putting green – since its launch in 2009. Angry Birds grows their footprint with three new partnerships by Martin PalickiĪngry Birds is on the move.
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